-38.07% is the change from 696 to 431
Calculation steps:
[( 431 - 696 ) ÷ 696] x 100 = -38.07%
Formula
Percentage change = [(431 - 696) / 696] x 100
Subtract the new number by the original number
431 - 696 = -265
-265 ÷ 696 = -0.3807471264367816
-0.3807471264367816 x 100 = -38.07%