-37.07% is the change from 696 to 438
Calculation steps:
[( 438 - 696 ) ÷ 696] x 100 = -37.07%
Formula
Percentage change = [(438 - 696) / 696] x 100
Subtract the new number by the original number
438 - 696 = -258
-258 ÷ 696 = -0.3706896551724138
-0.3706896551724138 x 100 = -37.07%