-36.78% is the change from 696 to 440
Calculation steps:
[( 440 - 696 ) ÷ 696] x 100 = -36.78%
Formula
Percentage change = [(440 - 696) / 696] x 100
Subtract the new number by the original number
440 - 696 = -256
-256 ÷ 696 = -0.367816091954023
-0.367816091954023 x 100 = -36.78%