-36.35% is the change from 696 to 443
Calculation steps:
[( 443 - 696 ) ÷ 696] x 100 = -36.35%
Formula
Percentage change = [(443 - 696) / 696] x 100
Subtract the new number by the original number
443 - 696 = -253
-253 ÷ 696 = -0.3635057471264368
-0.3635057471264368 x 100 = -36.35%