38.36% is the change from 696 to 963
Calculation steps:
[( 963 - 696 ) ÷ 696] x 100 = 38.36%
Formula
Percentage change = [(963 - 696) / 696] x 100
Subtract the new number by the original number
963 - 696 = 267
267 ÷ 696 = 0.38362068965517243
0.38362068965517243 x 100 = 38.36%