-27.21% is the change from 963 to 701
Calculation steps:
[( 701 - 963 ) ÷ 963] x 100 = -27.21%
Formula
Percentage change = [(701 - 963) / 963] x 100
Subtract the new number by the original number
701 - 963 = -262
-262 ÷ 963 = -0.2720664589823468
-0.2720664589823468 x 100 = -27.21%