-27.12% is the change from 966 to 704
Calculation steps:
[( 704 - 966 ) ÷ 966] x 100 = -27.12%
Formula
Percentage change = [(704 - 966) / 966] x 100
Subtract the new number by the original number
704 - 966 = -262
-262 ÷ 966 = -0.2712215320910973
-0.2712215320910973 x 100 = -27.12%